AND.Labs
AI innovation lab · Stockholm, Sweden

Business AND Technology. Built by entrepreneurs.

AND Labs is an AI innovation lab where every team member understands both business and technology. We identify valuable problems, build working solutions, and price them on the value they create — not the hours they take to build.

Business+ANDTechnology+AI+Value
The AND philosophy

We don't separate business and technology.

Traditional companies separate strategists, developers, designers and consultants. We don't. Every AND Labs team member is expected to understand the business problem, the technology behind the solution and the economics of the result.

Business

We understand customers, revenue, operations, margins and strategy.

Technology

We understand AI, software, automation, data and integrations.

AND

We combine both perspectives to build solutions that actually work. Every AND is an entrepreneur. We think like owners, build like founders and measure success in value created — not hours delivered

We don't hire consultants OR developers . We hire entreprenurs that understand both buisiness and technology.

How we work

Don't pitch it. Build it.

01

Problem

You bring us a valuable business problem.

“2,000 hours per year are spent manually reviewing customer cases.”

02

Build

We quickly create a prototype, mockup or working MVP.

Real workflows and real data whenever possible.

03

Prove

We demonstrate what the solution can actually do.

Not slides. Not theory. A working product.

04

Value

Together we calculate the potential value.

Operating cost, revenue, manual hours, speed, risk, customer experience.

05

Deal

Only when we understand the value do we define the commercial model.

Value first. Price second.

Value first. Price second.

See the full model
Value-based pricing

We don't sell development hours.

Traditional consulting
  1. Problem
  2. Workshop
  3. Specification
  4. Project
  5. Hours
  6. Invoice
AND Labs
  1. Problem
  2. Build
  3. Demo
  4. Value
  5. Deal

If a solution creates millions in measurable value for a customer, its price should not be determined by how many hours it took to build. Our commercial models are based on the value, strategic importance and rights associated with the solution.

Commercial models

One product. Different ways to own it.

SaaS

Use the product as a service.

  • Recurring subscription
  • Continuously maintained
  • Fast implementation
  • Shared platform
Use it

White Label

Run the solution under your own brand.

  • Your brand
  • Your customer experience
  • Managed platform
  • Configurable solution
White label it

Exclusive License

Secure exclusivity for a market, industry or geography.

  • Exclusivity options
  • Commercial rights
  • Strategic advantage
  • Managed technology
License it

Acquire

Buy the entire product.

  • Source code
  • Intellectual property
  • Documentation
  • Complete ownership
Own it

Use it. Brand it. License it. Own it.

AND Originals

Products we built before anyone asked.

We don't always wait for customers to bring us problems. We identify valuable problems ourselves, build solutions and make them available to the market.

Clara Interactive landing page with a live feed of FI sanctions against Swedish banks.IN MARKET
FinancePRODUCTION READY

Clara Interactive

The board's strategic advisor for regulated industries.

Pain

Board work is drowning in regulation.

Gain

One advisor that reads the regulation so the board can decide.

SaaSWhite LabelLicense+2
View product →
Kvittr sign-in screen with the logo and tagline: your smart invoice and receipt management solution.IN MARKET
FinancePRODUCTION READY

Kvittr

Never lose a receipt or invoice again.

Pain

Receipts and invoices are scattered, and some are simply lost.

Gain

One searchable vault your accountant can always reach.

SaaSWhite LabelLicense+2
View product →
Marinoo start page with a search field for what the boat needs and where it is.IN MARKET
MaritimePROTOTYPE READY

Marinoo

Find the right help for your boat.

Pain

Finding help for a boat still runs on word of mouth.

Gain

One request, answers from several verified companies.

SaaSWhite LabelLicense+2
View product →
Active Benefits landing page promoting bikes as a salary benefit with 20-50% savings.IN MARKET
Professional servicesPRODUCTION READY

Active Benefits

Active equipment as a salary benefit.

Pain

Good equipment is priced out of reach, and HR has no compliant way to help.

Gain

Active equipment at 20–50% lower cost, with the admin handled.

SaaSWhite LabelLicense+2
View product →
MSPLive overview with monthly cloud spend, active licenses, forecast and a 12-month spend chart.IN MARKET
Professional servicesPRODUCTION READY

MSPLive

Cloud spend and licenses under control — in one portal.

Pain

Cloud and license spend is only visible after it is spent.

Gain

One portal, forecast spend and cancellable seats before renewal.

SaaSWhite LabelLicense+2
View product →
Nokandui homepage with a motor yacht hero image and the headline Your yacht. Refined.IN MARKET
Marine & luxuryPRODUCTION READY

Nokandui

Your yacht. Refined.

Pain

Personalising a yacht means juggling suppliers and guessing the price.

Gain

One atelier, fixed packages and a price before the first meeting.

SaaSWhite LabelLicense+2
View product →
The Epic Collective homepage with the tagline Adventures for those who want to be epic.IN MARKET
Travel & experiencesPRODUCTION READY

The Epic Collective

Adventures for those who want to be epic.

Pain

Premium adventure travel is fragmented and unpredictable.

Gain

Bookable expedition weeks with a known standard and a curated group.

SaaSWhite LabelLicense+2
View product →
Operating model

AND builds. Partners operate.

AND Labs
  1. Problem
  2. Prototype
  3. Product
  4. Value
Delivery partner
  1. Operate
  2. Maintain
  3. Support
  4. Scale
Manifesto

Business AND Technology.

Strategy AND Execution.

Ideas AND Products.

Humans AND AI.

Speed AND Quality.

Innovation AND Economics.

That's the AND.

What's your most valuable unsolved problem?

If it's valuable enough, we'll build it.