AND Build
From problem to product.
AI, applications, automation and digital platforms.
Explore AND BuildAI innovation lab · Stockholm, Sweden
Business AND Technology. Built by entrepreneurs.
AND Labs is an AI innovation lab where every team member understands both business and technology. We identify valuable problems, build working solutions, and price them on the value they create — not the hours they take to build.
- 01
Pain
An expensive, inefficient or overlooked problem. We start there — never with a technology.
- 02
Build
A working AI product around that problem, built by entrepreneurs who ship it.
- 03
Gain
Value we can measure. Priced on the gain, not the hours.
Business AND Brand AND Technology01 02 03
Different disciplines. One ambition.
Great businesses need more than great technology. They need a clear idea, a compelling identity and the ability to execute.
AND Brand
From idea to identity.
Brand strategy, visual identity, storytelling and digital experiences.
Explore AND BrandAND Venture
From concept to company.
Complete ventures combining business, brand and technology.
Explore AND Venture
AND Brand
A brilliant product deserves an equally brilliant brand.
We bring business strategy, creative thinking and digital execution together. One connected process, from the first idea to the first customer.
Discover our Brand-to-Business FrameworkThe AND philosophy
We don't separate business and technology.
Traditional companies separate strategists, developers, designers and consultants. We don't. Every AND Labs team member is expected to understand the business problem, the technology behind the solution and the economics of the result.
Business
We understand customers, revenue, operations, margins and strategy.
Technology
We understand AI, software, automation, data and integrations.
AND
We combine both perspectives to build solutions that actually work. Every AND is an entrepreneur. We think like owners, build like founders and measure success in value created — not hours delivered
We don't hire consultants OR developers . We hire entreprenurs that understand both buisiness and technology.
How we work
Don't pitch it. Build it.
01
Problem
You bring us a valuable business problem.
“2,000 hours per year are spent manually reviewing customer cases.”
02
Build
We quickly create a prototype, mockup or working MVP.
Real workflows and real data whenever possible.
03
Prove
We demonstrate what the solution can actually do.
Not slides. Not theory. A working product.
04
Value
Together we calculate the potential value.
Operating cost, revenue, manual hours, speed, risk, customer experience.
05
Deal
Only when we understand the value do we define the commercial model.
Value first. Price second.
Value first. Price second.
See the full modelValue-based pricing
We don't sell development hours.
Traditional consulting
- Problem
- Workshop
- Specification
- Project
- Hours
- Invoice
AND Labs
- Problem
- Build
- Demo
- Value
- Deal
If a solution creates millions in measurable value for a customer, its price should not be determined by how many hours it took to build. Our commercial models are based on the value, strategic importance and rights associated with the solution.
You don't pay for our time. You pay for the knowledge, creativity and ambition that turn ideas into results.
Commercial models
One product. Different ways to own it.
SaaS
Use the product as a service.
- Recurring subscription
- Continuously maintained
- Fast implementation
- Shared platform
White Label
Run the solution under your own brand.
- Your brand
- Your customer experience
- Managed platform
- Configurable solution
Exclusive License
Secure exclusivity for a market, industry or geography.
- Exclusivity options
- Commercial rights
- Strategic advantage
- Managed technology
Acquire
Buy the entire product.
- Source code
- Intellectual property
- Documentation
- Complete ownership
Use it. Brand it. License it. Own it.
AND Originals
Products we built before anyone asked.
We don't always wait for customers to bring us problems. We identify valuable problems ourselves, build solutions and make them available to the market.
Operating model
AND builds. Partners operate.
AND Labs
- Problem
- Prototype
- Product
- Value
Delivery partner
- Operate
- Maintain
- Support
- Scale
Manifesto
Business AND Technology.
Strategy AND Execution.
Ideas AND Products.
Humans AND AI.
Speed AND Quality.
Innovation AND Economics.
That's the AND.
What's your most valuable unsolved problem?
If it's valuable enough, we'll build it.